Setting the right price for your product or service can feel like walking a tightrope. Price too high, and you risk scaring away potential customers. Price too low, and you might leave money on the table or undermine your brand’s value. As someone deeply involved in helping SaaS companies across the US and Europe, I understand how crucial pricing is to your growth and profitability. Today, I want to share practical insights and actionable steps to help you master startup pric

When it comes to pricing your SaaS product, you know it’s not just about picking a number. Pricing is a powerful lever that also includes design of packages and prioritization of features based on their monetization potential. The answer to those questions lies in big data pricing analysis . By harnessing the power of big data, you can transform your pricing and packaging strategies to unlock sustainable growth and boost profitability. In this post, I’ll walk you through how

Value‑based pricing and packaging are the fastest, least noisy ways to grow SaaS revenue. This 2025 playbook shows Silicon Valley leaders how to align price with outcomes, model pricing elasticity by segment, and run clean experiments that raise NRR, ARPU, and expansion—without bill‑shock. Includes a downloadable pricing scorecard and experiment template.