PACKAGES

Bring clarity on customers needs, preferences and price-sensitivity as they evolve. Discover segments within your customer base and in the market.

Know Your Customer
Sprint

$19,000 · 2 Weeks

Key Outcomes:

Customer profiles and Personas (Who should we target first? How to adjust Product Marketing for each Pesona?)
Roadmap prioritization: Identifying high monetization-potential features (Are we still building for the right needs? Where should we pivot?)
Price-point analysis (Would the revenue increase if the prices go up/down?)

Pricing & Packaging Workshop

$29,000 · 4 Weeks

A fast-track strategy engagement to optimize tier structures, feature packaging and price-points. Line-up and roadmap design, backed by customer and market data.

Know Your Customer Sprint, plus:

AI transformation readiness.
Pricing model assessment (i.e. feature- vs. usage-based).
Line-up design for revenue maximization: (Which features should be core vs. premium?)
Which features should be bundled and which yield more as add-ons?
Should we explore Freemium or PLG?

Revenue Optimization Deep-dive

$59,000 · 7 Weeks

A deep-dive into monetization strategy that includes Sales management analysis and operational recommendations.

Pricing & Packaging Workshop, plus:

Churn prevention analysis.
Upsell and premium adoption recommendations.
Discounting: (Are our discounting practices hurting LTV?)
Operational readiness, systems readiness assessment and training.

Packages